LOS ANGELES  ·  25 YEARS IN FRAGRANCE, CANDLE & PERSONAL CARE
Los Angeles · 25 Years in Fragrance & Beauty

The Creative Force
Behind Great Brands.

Laurel Beauty is the house behind a premier portfolio of fragrance, candle, and personal care brands — built on deep expertise in development and global distribution.

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About Us

25 Years of Industry Excellence

Rooted in Los Angeles with 25 years of industry excellence, Laurel Beauty is the creative force behind a premier portfolio of fragrance, candle, and personal care brands.

We leverage our deep expertise in development and global distribution to not only grow our own house brands but to offer strategic partnerships — turning great ideas into great brands, from first concept through to shelf.

Fragrance development studio with mood boards and sample vials
25+Years in the Trade

25+ Years Strong

Two decades plus of hands-on experience in fragrance, candle, and personal care development.

A Growing House of Brands

Syren, Flight, Pherotic, and Malibloom — distinctive lifestyle brands, each with its own story.

Full-Service Development

From concept through launch: consultation, private label, and fragrance development under one roof.

Global Distribution

Deep expertise in development and distribution, powering both our own brands and strategic partners.

Our Brands

A Portfolio Built on Story and Craft

Each house brand has its own distinct world — united by the same standard of craftsmanship and category expertise.

Syren Fragrances

Syren Fragrances

Exquisite fragrances for the Good Life.

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Flight Fragrances

Flight Fragrances

The grit and glamour of the City of Angels.

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Pherotic

Pherotic

A symphony of science and scent.

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Malibloom

Malibloom

Coastal simplicity with vintage charm.

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Services

From Concept Through Launch

We partner with brand builders the way we've built our own — with 25 years of category experience behind every step.

01
Brand Launch Consultation
Paid Session · By Appointment

Brand Launch Consultation

A structured, flat-fee session for founders ready to launch. Walk away with a clear roadmap covering positioning, formulation direction, and go-to-market timing — backed by 25 years of category experience.

Book a Consultation
02
Private Label Solutions

Private Label Solutions

We offer expert private label services that match your brand's exact DNA. Let us manage the project management, sourcing, and manufacturing while you focus on building your vision.

03
Fragrance Development

Fragrance Development

Tailored fragrance development designed for modern brands. We master the science of scent, and ensure your brand smells as good as it looks — clean, compliant, and beautiful.

04
Packaging & Design

Packaging & Design

From bottle to box, we design packaging that signals premium positioning on the shelf. We source with the industry's best suppliers, balancing beautiful materials with production realities.

From the Blog

Guides for Brand Founders

Straight answers to the questions we hear most from founders building a fragrance, candle, or personal care brand.

Brand Launch

How to Start a Fragrance Brand: A Founder's Step-by-Step Guide

A practical roadmap for founders — positioning, manufacturing model, compliance, packaging, pricing, and launch, in the order that actually matters.

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Manufacturing

Private Label Fragrance Manufacturing: How It Works

What private label actually means, how the process runs from concept to production, and how to choose the right manufacturing partner.

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Fragrance Development

Fragrance Development 101: From Concept to Finished Bottle

How a fragrance actually gets built — briefs, accords, sampling rounds, and compliance — and how to brief a perfumer the right way.

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Packaging & Design

Fragrance & Candle Packaging Design: What Sells on the Shelf

Bottle and vessel selection, label materials, compliance labeling, and the packaging decisions that signal premium.

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View All Guides
Get In Touch

Reach Out to Us

Looking to launch a brand, explore private label, or partner with Laurel Beauty? Send us a note and we'll get right back to you.

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FAQ

Questions From Our Partners

Answers to what founders and brand teams most often ask before working with us.

Do you handle everything end-to-end, or just parts of the process?

End-to-end. We work with partners at any stage — from a first concept through formulation, sourcing, packaging, and manufacturing — and can lead the entire build or plug into whichever piece you need most.

What's the minimum order quantity for private label?

Minimums vary by category and formula — fragrance, candle, and personal care products each have different production realities. We'll size the right run for your stage during consultation, rather than forcing a one-size-fits-all minimum.

How long does fragrance development typically take?

Most fragrance development runs several weeks to a few months, depending on how refined your creative direction is going in and how many rounds of iteration the brief calls for. We move quickly once the scent direction is locked.

Can I launch under my own brand name with fully custom packaging?

Yes. Private label with us means your brand's exact DNA — your name, your packaging, your positioning. We handle the manufacturing and project management behind the scenes.

What product categories do you work in?

Fragrance, candles, and personal care, across our own portfolio of brands and for partners. If your product lives in one of those categories, it's likely in our wheelhouse.

How do we get started?

Reach out through the contact form above with a bit about your brand and what you're looking to build. We'll follow up to schedule a consultation and map out next steps.