Laurel Beauty is the house behind a premier portfolio of fragrance, candle, and personal care brands — built on deep expertise in development and global distribution.
Rooted in Los Angeles with 25 years of industry excellence, Laurel Beauty is the creative force behind a premier portfolio of fragrance, candle, and personal care brands.
We leverage our deep expertise in development and global distribution to not only grow our own house brands but to offer strategic partnerships — turning great ideas into great brands, from first concept through to shelf.
Two decades plus of hands-on experience in fragrance, candle, and personal care development.
Syren, Flight, Pherotic, and Malibloom — distinctive lifestyle brands, each with its own story.
From concept through launch: consultation, private label, and fragrance development under one roof.
Deep expertise in development and distribution, powering both our own brands and strategic partners.
Each house brand has its own distinct world — united by the same standard of craftsmanship and category expertise.
We partner with brand builders the way we've built our own — with 25 years of category experience behind every step.
From concept through launch, you can rely on Laurel Beauty to assist with planning your success. We leverage 25 years of category experience to turn great ideas into great brands.
We offer expert private label services that match your brand's exact DNA. Let us manage the project management, sourcing, and manufacturing while you focus on building your vision.
Tailored fragrance development designed for modern brands. We master the science of scent, and ensure your brand smells as good as it looks — clean, compliant, and beautiful.
Answers to what founders and brand teams most often ask before working with us.
End-to-end. We work with partners at any stage — from a first concept through formulation, sourcing, packaging, and manufacturing — and can lead the entire build or plug into whichever piece you need most.
Minimums vary by category and formula — fragrance, candle, and personal care products each have different production realities. We'll size the right run for your stage during consultation, rather than forcing a one-size-fits-all minimum.
Most fragrance development runs several weeks to a few months, depending on how refined your creative direction is going in and how many rounds of iteration the brief calls for. We move quickly once the scent direction is locked.
Yes. Private label with us means your brand's exact DNA — your name, your packaging, your positioning. We handle the manufacturing and project management behind the scenes.
Fragrance, candles, and personal care, across our own portfolio of brands and for partners. If your product lives in one of those categories, it's likely in our wheelhouse.
Reach out through the contact form below with a bit about your brand and what you're looking to build. We'll follow up to schedule a consultation and map out next steps.
Looking to launch a brand, explore private label, or partner with Laurel Beauty? Send us a note and we'll get right back to you.
Laurel Beauty, LLC
Calabasas, CA